We launched Plural to give serious founders investors with company-building experience to match their ambition.

To the Founders

Scar tissue

Founding and building a tech company is a craft. And when you learn a craft, you want to be supported by people as obsessed with that process as you are.

A founder can navigate the idea maze, negotiate a transformational deal or recruit the right early team faster alongside a founder who has done that before. If your dream is to compete in the Olympics, you’d be better off with a sparring partner who spent 10,000 hours sweating in the gym, not a spectator from the stands.

There’s a lot of scar tissue to draw on within our bench of partners, who have first-hand experience with rapid scaling, fundraising through all stages of growth, direct listings, M&A, legal battles, heavy regulatory processes and driving policy changes. We can provide disproportionate support when it matters and get out of the way when it doesn’t.

Big risks; deep support

We back real outliers and are not afraid to take big risks. Our portfolio reflects our focus on consequential missions and commitment to back only companies we’d have considered co-founding. When we’re in, we’re all in.

Each partner takes on a tiny number of projects each year - 2-3 typically - and we determine with each founder how much time we should spend together. We draw up a fresh SLA with every founding team we back, so we can hold ourselves accountable to being the best possible partner to you, whatever that looks like.

Beyond our bench of seasoned operators turned investors, we also offer access to specialists in areas like hiring, communications and legal, and our networks go far and wide across governments and the global tech community. Our founders find this support to be transformational.

Founder aligned

We keep the term sheets clean and can help untangle historic cap table messes – just like we’d hoped to be treated when we fundraised for our own companies. To that end, we also pay our own legal fees - wiring those payments to investors with much deeper pockets than our startups pissed us off when we were building, so we’ve kicked that ‘industry standard’ to the curb.

Terms of excitement

The most important term we can offer is the resonance one of our partners has with your mission. Our unique structure is optimised to enable that: so founders can back founders and spend deep time working together as peers.